Scope
To design a library of conversion-focused marketing landing pages for Dry Eye Rescue's Shopify storefront, built to support co-branded campaigns with partner brands such as Johnson & Johnson Vision and Optase.
Challenge
Each partner brand carries its own visual identity and guidelines, so every landing page needed to balance Dry Eye Rescue's brand system with the partner's requirements — while still following a consistent structure that could be built quickly and repeatedly inside Shopify's page builder.
My Role
As the UI/UX Designer, I used Figma AI Agents and Claude AI to accelerate wireframing and layout generation, then refined each page's hierarchy, product storytelling, and calls to action to support the campaign's conversion goals.
Goal
To give the marketing team a fast, repeatable way to launch new co-branded landing pages without sacrificing design quality or brand consistency across partners.
Responsibilities
- Design wireframes and high-fidelity layouts for each partner campaign.
- Adapt Dry Eye Rescue's design system to accommodate partner brand guidelines (J&J Vision, Optase) on a page-by-page basis.
- Use AI-assisted workflows (Figma AI Agents, Claude AI) to speed up layout generation and iterate faster with stakeholders.
- Hand off production-ready designs to the Shopify development team.
